What we do
Definite Article Media creates market-leading content for the B2B financial services sector, with a particular focus on financial products and services delivered through the workplace. Its lead brand is Corporate Adviser, the foremost publication for workplace financial services intermediaries and the employee benefits sector.
Our annual events
Our vision
Definite Article Media’s aim is to deliver market-leading content for the B2B sector across multiple channels to achieve a deep level of engagement with our target audience. Our team has a strong commitment to research-led, independent journalism, and we are passionate about delivering high-value audience engagement to our partners.
Definite Article Media was founded by John Greenwood, who is also editor of Corporate Adviser, a role he has held since 2006, the year in which the publication was established. Prior to that John was deputy personal finance editor of The Sunday Telegraph and deputy editor of Money Marketing.
Ricardo Medina has worked in event and media sales and management for over 10 years in Europe, the Middle East, Asia and North America. Most recently he worked at Centaur Media, where he led the financial portfolio’s event sponsorship team. Prior to that he managed life and pensions clients across display and content campaigns and was the commercial brand leader for Corporate Adviser. He has worked in Barcelona, Amsterdam, Dubai and Bangalore, both in his own business and for other organisations.